Introduction to Marketing for Sports Organisations

A Workforce to get Sussex active‘ is a project focused on supporting physical activity providers in Newhaven Valley, Devonshire and Hailsham East to get more local residents physically active.

One of the ways in which this project aims to support local physical activity providers is by connecting coaches and volunteers with training opportunities, including Walk Leader Training, Introduction to Marketing for Sports Organisations and Introduction to Social Media.

Workshop description

Looking to work on your club or organisation’s marketing and social media, but not sure where to start? First stop – your audience!

In this workshop we will take you through the vital first steps to improving your organisation’s marketing, getting to grips with who your audience is and how to reach them. With good practice examples and group discussions, you’ll leave the session with a clear set of actions that you apply straight into your organisation. This session is ideal for sports organisations, clubs, groups and charities looking to strengthen their marketing and communications strategy.

If you would like to participate in this workshop we are asking you to agree to work with this project to promote your physical activity with the aim of getting more local residents in the project’s target areas to become more physically active.

Course Leader

Caroline Drake (Blossom Social Media) specialises in social media strategy for sports organisations. With over 10 years’ experience, she is keen to share her knowledge on what works (and what doesn’t!)

How to book

This and all of these training workshops are free and to secure a place we are asking you to work towards setting up, or continuing with an activity aimed at helping local residents in the project target areas to become more physically active.

To book your place on any (or all three) of the courses please complete the form and email it to Lee Shepherd at If you have any questions, please email Lee or call him on 07535 992 638.

A plea from the heart

This project is not about income generation and we know that times (for all sorts of reasons) are really hard right now. For that reason we have decided to offer these three initial training workshops free of charge. We know that we are taking something of a risk with this in that there is a possibility people might book a place and then not attend, which we would like to avoid happening.

For that reason we are asking you to have a look at the workshops and if you decide you’d like to book a place on one or more of them to make a commitment to attend. So please have a good look at what’s involved with each of the workshops and if you want to book a place…we’d love to see you there.

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